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Terms of Service

Last updated: 7 October 2026

These Terms of Service (“Terms”) govern your access to and use of Pitch Arena (the “Service”), a sales-training software application operated by Yellowlake Technologies and Services Private Limited, a company registered in India, trading as SalesUP (“SalesUP”, “we”, “us” or “our”), available at https://pitcharena.club. By creating an account, making a purchase or using the Service, you agree to these Terms. If you are using the Service on behalf of a company, you agree to them on its behalf and confirm you are authorised to do so. If you do not agree, do not use the Service.

1. The Service

Pitch Arena is software that lets sales development representatives (“SDRs”) practise cold calls against AI-generated prospect personas over live voice, and provides automated scoring, feedback, progress tracking and related gamification. It is provided as hosted software-as-a-service and may evolve over time.

2. SDR placement

Separately from the software, we help companies find and hire SDRs whose calls have been scored on Pitch Arena (“Placement”). Requesting a shortlist on our website is free and creates no obligation. Any paid Placement engagement is agreed in a separate written agreement and invoiced directly by Yellowlake Technologies and Services Private Limited. Placement is not sold through our online checkout or through Paddle, and sections 5 to 7 of these Terms (subscriptions, delivery and refunds) do not apply to it. Call scores and candidate profiles are information to help your own hiring decision; they are not a guarantee of any candidate’s future performance, and you remain responsible for your hiring decisions and for complying with employment law.

3. Accounts and organizations

  • You must provide accurate information and keep your account credentials secure. You are responsible for activity under your account.
  • The Service is organized into teams (“organizations”). An organization administrator may invite, manage and remove members, and may view usage and call history for members of their organization.
  • You must be at least 16 years old, and old enough to form a binding contract in your jurisdiction, to use the Service.

4. Acceptable use

You agree not to:

  • use the Service for any unlawful, harmful, or abusive purpose;
  • attempt to disrupt, reverse-engineer, or gain unauthorized access to the Service or its infrastructure;
  • upload content you do not have the right to use, or that is unlawful, infringing, or offensive;
  • use the Service to record or impersonate a real, identifiable third party without their consent; or
  • resell or provide the Service to third parties except through your own organization’s seats.

5. Subscriptions, seats and payment

  • Free tier. A free tier with limited practice usage is available without payment details. You are never charged unless you choose a paid plan and complete checkout.
  • Paid plans are billed per seat, per month. Current prices and what each plan includes are published on our Pricing page and shown again at checkout before you pay.
  • Merchant of Record. Our order process is conducted by our online reseller Paddle.com (Paddle.com Market Limited and its affiliates). Paddle is the Merchant of Record for all our orders: it is the seller on your invoice, it handles billing, payment, invoicing, applicable taxes, and customer-service enquiries about payments and returns, and its name may appear on your card statement. Your purchase is also subject to Paddle’s Buyer Terms.
  • Automatic renewal. Subscriptions renew automatically at the end of each monthly billing period, at the then-current price for your number of seats, until you cancel. You can cancel at any time from the billing area in the app or via the link in your Paddle receipt; access continues until the end of the period you have paid for and you will not be charged again.
  • Price changes. If we change the price of your plan, we will tell you by email at least 30 days before the change applies to your next renewal, so you can cancel first if you wish.
  • Prices on our Pricing page exclude taxes unless stated. Paddle calculates and collects any applicable sales tax or VAT at checkout.
  • Refunds are governed by our Refund Policy.

6. Delivery of the Service

Pitch Arena is delivered electronically, as access to a hosted web application — there is nothing to ship and no physical goods are involved. When you complete a purchase, the paid plan is applied to your organization immediately and the seats you bought become usable straight away, in the same browser session. If a payment is still being confirmed by Paddle, activation follows as soon as Paddle confirms it, normally within a few minutes. Access continues for as long as the subscription is active. If your plan has not activated shortly after payment, email tech@salesup.club and we will resolve it.

7. Fair-use limits

To protect the Service for everyone, practice minutes are subject to a reasonable fair-use ceiling that scales with your seat count. These limits are intended only to prevent abuse, not to meter normal use. We may contact you before applying any limit.

8. AI-generated content

The Service uses artificial intelligence (including large language models) to generate prospect responses, scores and feedback. AI output can be inaccurate or incomplete and is provided for training purposes only. It is not professional, legal, financial or employment advice, and should not be the sole basis for any decision, including any decision about a real person’s performance or employment.

9. Your content and call recordings

You retain ownership of the audio, transcripts and other content you create using the Service (“Your Content”). You grant us a limited licence to host, process and analyse Your Content solely to provide and improve the Service, as described in our Privacy Notice. Calls are recorded and transcribed so we can score them and let you review them. If you are an SDR who asks to be put forward for Placement, we will share your profile, scores and selected recordings with prospective employers only with your consent.

10. Intellectual property

The Service, including its software, design, personas and branding, is owned by Yellowlake Technologies and Services Private Limited and its licensors and is protected by intellectual-property laws. Except for the rights expressly granted here, we reserve all rights.

11. Third-party services

The Service relies on third-party providers (for example, for voice transport, speech processing, AI, data hosting, email and payments). Your use may be subject to those providers’ terms, and we are not responsible for third-party services outside our control.

12. Disclaimers

The Service is provided “as is” and “as available”, without warranties of any kind, whether express or implied, including fitness for a particular purpose and non-infringement, to the maximum extent permitted by law. We do not warrant that the Service will be uninterrupted, error-free or secure. Nothing in these Terms limits any rights you have as a consumer that cannot be excluded by law.

13. Limitation of liability

To the maximum extent permitted by law, Yellowlake Technologies and Services Private Limited will not be liable for any indirect, incidental, special, consequential or punitive damages, or any loss of profits, revenue or data. Our total liability for any claim relating to the Service will not exceed the amount you paid for the Service in the twelve (12) months before the event giving rise to the claim. Nothing in these Terms excludes liability that cannot be excluded by law, such as liability for fraud or for death or personal injury caused by negligence.

14. Termination

You may stop using the Service and cancel your subscription at any time. We may suspend or terminate your access if you breach these Terms or use the Service in a way that risks harm to us or others; where we terminate without cause, we will refund any prepaid fees for the unused period. On termination, your right to use the Service ends; sections that by their nature should survive will survive. You can ask us to delete your account and data as described in our Privacy Notice.

15. Changes to these Terms

We may update these Terms from time to time. If we make material changes, we will update the date above and notify account holders by email or in the app before the changes take effect. Your continued use of the Service after changes take effect constitutes acceptance of the revised Terms.

16. Governing law and disputes

These Terms are governed by the laws of India, without regard to its conflict-of-laws rules. Disputes will be subject to the courts of that jurisdiction, unless mandatory local law gives you the right to bring proceedings where you live. Please contact us first — most issues can be resolved quickly by email.

17. General

These Terms, together with our Privacy Notice and Refund Policy, are the entire agreement between you and us about the Service. If any provision is found unenforceable, the rest remain in effect. We may assign these Terms in connection with a merger or sale of our business; you may not assign them without our consent. Our failure to enforce a provision is not a waiver of it.

18. Contact

Questions about these Terms? Contact us at tech@salesup.club.

Yellowlake Technologies and Services Private Limited (trading as SalesUP)
171/12 Roy Bahadur Road, Behala, Near Union Drug, Kolkata 700034, India